Big Apple Visual Group

Building blocks of a renewed brand
Big Apple is a company that provides customized signs, displays, and exhibit solutions for retail and architecture environments. Each project they produce is a piece of craftsmanship, so the idea was to show the passion for quality work and the experience of the people who do it.

The website and print portfolio were designed with the idea of “building blocks” that tell the Big Apple story through different types of images: case studies, material textures, and workers’ portraits. A flexible design system was created to empower the in-house designers and let them build their own assets.


Graphic Designer


New York, NY