Smart smoke detector
Birdi is an advanced smoke detector with an array of air quality-sensing and connectivity capabilities. Its creators needed to build their identity in order to is raise funds from a crowd source campaign. The identity had to feel friendly and relate to the brand name.

Birdi (originally Canary) is a reference to the birds (and especially canaries) that were used in mines to detect carbon monoxide. The logo displayed here is a combination of the bird shape and the B of Birdi, as well as a heart shape.


Graphic Designer


San Francisco, CA