Rebranding for the US market
Cenexi is a French-based contract manufacturer of pharmaceutical drug products, ranging from commonplace tablets and capsules through to complex pre-filled sterile syringes. Their objective is to expand their U.S business which holds significant potential. The original brand image was dated, lacked visual appeal and was not reflective of their high tech products. The key to the brand modernization was to create a balance between a new logo that conveys the perception of strong technical expertise, with a bright and bold visual experience that raises awareness about their offering.