Dégel

Rebranding inspired by spring
Dégel is a still cider, a traditional beverage in Canada that could be described as an apple wine. Their new identity is based on the idea of spring and renewal, conveyed by leaf shapes that grow around the bottle. Its simple and refreshing look matches with the moments when the cider should be shared: everyday with family, friends, and good food.

CLIENT

La face cachée de la pomme

ROLE

Graphic Designer

LOCATION

Montréal, Québec